Advent Misses Out on German Football Media Rights
The German Football League (DFL) has announced that Advent International, a private equity firm, has failed to secure the media rights for the German Football League (DFL). This is a major setback for Advent, which had been in the running for the rights since the beginning of the bidding process.
Background of the Bidding Process
The DFL is the governing body of the German Football League, the top division of professional football in Germany. The DFL is responsible for the organization and management of the league, as well as the sale of media rights.
In December 2020, the DFL announced that it was launching a bidding process for the media rights for the German Football League. The rights were to be sold in two rounds, with the first round covering the period from 2023 to 2025 and the second round covering the period from 2026 to 2028.
Advent International was one of the bidders for the rights in the first round. The firm had been in the running since the beginning of the bidding process and had been seen as a strong contender for the rights.
Advent Fails to Secure Rights
However, the DFL has now announced that Advent has failed to secure the rights in the first round. The DFL has not revealed the identity of the successful bidder, but it is believed to be a consortium of media companies.
The news is a major setback for Advent, which had been seen as a strong contender for the rights. It is unclear why Advent failed to secure the rights, but it is likely that the consortium of media companies was able to offer a more attractive package.
Implications of the Decision
The decision to award the rights to a consortium of media companies has significant implications for the German Football League. The consortium is likely to be able to offer a more comprehensive package of media rights, which could include digital rights, streaming rights, and other rights that were not available to Advent.
This could have a major impact on the league, as it could lead to increased revenue from the sale of media rights. It could also lead to increased exposure for the league, as the consortium is likely to be able to offer a more comprehensive package of media rights.
Advent’s Future Plans
Advent has not yet commented on the decision, but it is likely that the firm will continue to pursue the media rights for the German Football League. The firm is likely to be in the running for the rights in the second round, which is expected to take place in 2024.
It is also possible that Advent could pursue other media rights in the German market. The firm has a strong presence in the German media market and is likely to be interested in other opportunities.
Conclusion
Advent International has failed to secure the media rights for the German Football League in the first round of the bidding process. This is a major setback for the firm, which had been seen as a strong contender for the rights. The decision to award the rights to a consortium of media companies has significant implications for the league, as it could lead to increased revenue and exposure. Advent is likely to continue to pursue the media rights for the German Football League in the second round of the bidding process, as well as other media rights in the German market.