Simpli-Fi, a leading provider of digital advertising solutions, has completed the acquisition of Contextual, a provider of advanced contextual targeting and audience intelligence solutions. This acquisition will help Simpli-Fi to expand its capabilities and offer its customers more sophisticated targeting capabilities.
Contextual’s technology will enable Simpli-Fi to offer its customers more precise targeting capabilities that can be used to reach audiences in a more efficient and effective way. Contextual’s technology is powered by machine learning and natural language processing, which allows it to analyze content and automatically identify and classify topics, sentiments, and other contextual information. This will enable Simpli-Fi to provide its customers with the ability to target audiences based on specific keywords, topics, and other contextual information.
The acquisition of Contextual will also help Simpli-Fi to increase its presence in the programmatic advertising space. Programmatic advertising is an automated process that allows advertisers to buy and sell digital advertising space in real-time. By integrating Contextual’s technology, Simpli-Fi will be able to offer its customers more precise targeting capabilities with greater reach and accuracy.
In addition to the acquisition of Contextual, Simpli-Fi is also launching a new set of products and services that will allow its customers to better reach their target audiences. The company is introducing Simpli-Fi Audience, a platform that provides marketers with the ability to create, manage, and optimize audience segments. Simpli-Fi Audience will enable advertisers to create audience segments based on specific criteria such as demographics, interests, and behaviors.
Simpli-Fi is also introducing Simpli-Fi Connect, which will enable advertisers to connect directly with their target audiences. Simpli-Fi Connect will enable advertisers to create personalized experiences for their target audiences by leveraging the company’s proprietary technology.
With the acquisition of Contextual and the launch of its new products and services, Simpli-Fi is positioning itself to become a leader in the digital advertising space. The company’s technology and services will enable advertisers to better reach their target audiences and create more effective campaigns. The acquisition of Contextual and the launch of its new products and services will help Simpli-Fi to expand its capabilities and offer its customers more sophisticated targeting capabilities.
Simpli-Fi is a leading provider of digital advertising solutions that has been helping brands reach their target audiences for over a decade. The company’s technology and services enable advertisers to create and manage effective campaigns that reach their target audiences in a more efficient and effective way. With the acquisition of Contextual, Simpli-Fi is now able to offer its customers more precise targeting capabilities that can be used to reach audiences in a more efficient and effective way. The company is also launching a new set of products and services that will enable advertisers to better reach their target audiences and create more effective campaigns. With the acquisition of Contextual and the launch of its new products and services, Simpli-Fi is positioning itself to become a leader in the digital advertising space.