Aston Martin Bear Changes Tune After Chinese Investment
Aston Martin, the iconic British luxury carmaker, has been on a rollercoaster ride in recent years. After a period of financial difficulty, the company has seen a resurgence in its fortunes thanks to a major investment from Chinese automotive giant Geely.
A Troubled History
Aston Martin has been around since 1913, and has been a symbol of British luxury and style ever since. However, the company has had its fair share of financial difficulties in recent years. In 2018, the company reported a pre-tax loss of £104 million, and its share price plummeted. This was followed by a further loss of £78 million in 2019.
A New Hope
In 2020, the company received a major boost when Geely, the Chinese automotive giant, announced that it was investing £500 million in the company. This investment was seen as a major vote of confidence in the company, and it sent the share price soaring.
A New Direction
The investment from Geely has allowed Aston Martin to embark on a new direction. The company has announced plans to launch a range of electric vehicles, as well as a new range of luxury SUVs. This is in addition to the company’s existing range of luxury sports cars.
A New CEO
The investment from Geely has also allowed the company to appoint a new CEO. Tobias Moers, the former CEO of Mercedes-AMG, has been appointed to the role. Moers is seen as a highly experienced and capable leader, and his appointment is seen as a major coup for the company.
A New Outlook
The investment from Geely and the appointment of Moers have given the company a new lease of life. The company is now looking to the future with optimism, and is confident that it can become a major player in the luxury car market.
A New Strategy
The company has also announced a new strategy to focus on its core strengths. This includes a focus on luxury, performance, and technology. The company is also looking to expand its presence in the Chinese market, and is looking to capitalize on the growing demand for luxury cars in the country.
A New Era
The investment from Geely and the appointment of Moers have given the company a new lease of life. The company is now looking to the future with optimism, and is confident that it can become a major player in the luxury car market. With the right strategy and the right leadership, Aston Martin is well-positioned to capitalize on the growing demand for luxury cars in the coming years.