General Atlantic Invests in Joe & The Juice
Global growth equity firm General Atlantic has agreed to purchase a majority stake in Joe & The Juice, a Danish-based juice and coffee chain. The investment is part of a larger strategy to expand the company’s presence in Europe and the United States.
Joe & The Juice’s Growth
Joe & The Juice was founded in 2002 by Kaspar Basse and has since grown to become one of the most popular juice and coffee chains in Europe. The company currently operates more than 200 stores in 15 countries, including the United Kingdom, Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland, the Netherlands, Belgium, France, Spain, Italy, and the United States.
General Atlantic’s Investment
General Atlantic’s investment in Joe & The Juice is part of a larger strategy to expand the company’s presence in Europe and the United States. The investment will enable Joe & The Juice to accelerate its growth and expand its footprint in existing markets.
The investment will also provide Joe & The Juice with access to General Atlantic’s global network of resources and expertise. This includes access to General Atlantic’s portfolio of companies, which includes some of the world’s leading consumer and technology companies.
Joe & The Juice’s Future Plans
Joe & The Juice plans to use the investment to expand its presence in existing markets and to open new stores in new markets. The company also plans to invest in technology and innovation to further enhance its customer experience.
The company also plans to invest in its people and culture, with a focus on developing its employees and creating a culture of innovation and collaboration.
General Atlantic’s Perspective
General Atlantic’s Managing Director, Mark A. Schwartz, commented on the investment: “Joe & The Juice is a unique and innovative brand that has built a loyal customer base and a strong culture. We are excited to partner with Kaspar and the Joe & The Juice team to help them continue to grow and expand their presence in Europe and the United States.”
Joe & The Juice’s Response
Kaspar Basse, Founder and CEO of Joe & The Juice, commented on the investment: “We are thrilled to partner with General Atlantic and leverage their global network and expertise to help us accelerate our growth and expand our presence in existing markets. We look forward to working together to continue to innovate and create a unique customer experience.”
About General Atlantic
General Atlantic is a leading global growth equity firm that invests in companies across the consumer, technology, healthcare, and financial services sectors. The firm has offices in New York, London, Amsterdam, Beijing, Hong Kong, Mumbai, and Singapore.
About Joe & The Juice
Joe & The Juice is a Danish-based juice and coffee chain that operates more than 200 stores in 15 countries. The company was founded in 2002 by Kaspar Basse and has since grown to become one of the most popular juice and coffee chains in Europe.